Executive Writing Services offers a SUITE OF MARKETING TOOLS for the job-seeker *
* Résumés: Each carefully composed résumé is a distinctive portrait of an individual's career
and educational history, credentials, vocational skills, talents, qualifications, and professional
accomplishments. These components are all artistically formatted and psychologically worded
to deliver an impactful message, make a favorable first impression, and elicit an affirmative
interviewing response. A formal Profile Cover and Envelope are optional, but if you use them
your credibility as a candidate will be further enhanced.
* Reference Pages: Three to five professional references are usually requested at the
interview, not before. There is usually not space enough on your résumé to include references
there anyway. Your Reference Page will be printed with your letterhead at the top, so that it
matches your résumé.
* Cover Letters: A cover letter is like the card that accompanies a gift * it is a personal touch
to an otherwise impersonal offering. It explains why you are sending the résumé. It has an
inside address and attention line, telling the employer that you are especially interested in his
or her company. It mentions the employer's company name in the body. It is essential to
business etiquette. We will help you compose your cover letter, and it will be prepared on
matching letterhead, bond paper, and envelope to complement your résumé.
* Merge-Print: For those individuals pursuing expanded job search campaigns, we will
compose and program a library of cover letter versions designed to address a variety of
employment opportunities. Multiple individualized cover letters will be produced at quantity
rates.
* Followup Thank You Letters: Many employers will not hire someone who does not send a
letter after an interview. The followup letter is an opportunity (1) to thank the employer for his or
her time; (2) to reinforce the employer's positive impression and memory of you by recalling
the high points of the interview; (3) to tell and confirm to the employer in writing that you do want the job; and (4)
of greatest importance, to make you look better than the candidate who did not bother to
send a followup letter.
* Other Letters: A letter of acceptance when you have been hired gets you started on a
positive note. Another good idea is a letter of resignation to your recent employer that thanks
everyone for the positive experience and wishes each of them continued success. A formal
letter of intent is sometimes required by an employer. A letter expressing disappointment in
not being selected in the final cut, but expressing continued interest, may ensure that you will
be considered for future opportunities.
Please bear in mind that the résumé itself is an essential, professional, personal marketing
tool. It is a vital first impression. If it is not adequate, it will be the last impression. It is a written
personal advertisement that certainly merits an investment of money and time if it is to be
successful in generating qualified interviews. Simply stated, you cannot afford less than a
quality résumé.
Executive Writing Services offers a MARKETING APPROACH to job seeking!

Résumé Etiquette
A Few Guidelines

1. Résumés forwarded to a prospective employer by mail SHOULD be forwarded
along with a business-quality cover letter on matching paper, envelope, and
letterhead. A personal note might suffice if you are forwarding it to a close
friend; otherwise use a business quality letter. A "generic" letter * i.e., one with
no inside address and/or attention line * conveys to the employer the same
impression that you get when you receive a "Dear Occupant" letter in the mail -- that is, a NEGATIVE impression.
2. If possible, address the cover letter to someone by NAME. Call and ask the
name, simply explaining that you will be forwarding a letter and want to be sure
you have the correct name, title, and spelling.
3. NEVER use your employer's stationery in your job search.
4. Résumés of more than one page SHOULD NOT BE STAPLED together. NEVER
staple résumés to cover letters. But your résumé should have your name and the page number on each and every page.
5. Take AT LEAST THREE copies of your résumé to every interview:
a. One for you.
b. One for the interviewer if he or she does not have yours at the desk.
c. One to be on hand in case you unexpectedly are interviewed by a second interviewer.
6. Follow up after the interview by sending thank you letters to those who
interviewed you and to those instrumental in arranging the interview. GET
PEOPLE'S NAMES, TITLES, and ADDRESSES BEFORE YOU LEAVE. The
purpose is to:
a. Show courtesy.
a. Reinforce interest.
b. Confirm in writing essential details that were discussed.
c. Keep you at the front of interviewers' minds. AND
d. Make you look better than the candidates who fail to send a follow up letter.
**** Fax forms for cover letters and followup letters can be emailed or faxed to you. These forms can be filled out easily and faxed back to Executive Writing Services. E-mail us at ews@radiks.net, or fax us at (402) 399-9571 with your request.
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